Real estate is a competitive industry, and as an agent, it’s crucial to stand out from the rest. How do I know? Because in addition to being a real estate content creator, I’m a licensed real estate agent too 🙂
And being an agent, I know that one of the most critical ways to stand out is through great real estate marketing content. Amazing photography and videography will make all the difference in attracting potential buyers, securing a sale quickly and acquiring more listings.
Let’s first talk about real estate content and buyers. When it comes to buying a home, the emotional connection is everything. A potential buyer wants to imagine themselves living in the house, and great photos can help bring that vision to life. Beautiful, well-lit photos of a clean and tidy house can showcase the home’s best features and give the buyer a sense of the home’s atmosphere. They can get a feel for the layout and see how the different rooms flow into each other, helping them to visualize their life in the home.
Video content takes this one step further and gives potential buyers a more immersive experience. The use of video in real estate marketing has exploded in popularity in recent years, and for good reason:
Increased Engagement:
According to a study by the National Association of Realtors, a significant 53% of home buyers found videos to be extremely useful in their home search process. Additionally, listings with videos receive a staggering 400% more inquiries compared to those without. This highlights the importance of video in capturing the attention of potential buyers and engaging with them on a deeper level.
Better Representation of the Property:
Videos provide a more comprehensive understanding of the property and its features, allowing buyers to get a sense of the layout, flow, and unique aspects of a home. Photos, even if they are well taken, do have a limit. A marketing video on the other hand, can showcase all of the important details that a buyer may be looking for, giving them a better idea of what to expect. In addition to helping buyers get an emotional connection to the property, a great video can also save time for both the buyer and the agent. If a buyer can see from the video that a particular house won’t suit them, they are less likely to waste their time or the agent’s time by scheduling a showing.
Higher Conversion Rates:
Properties with video tours have a higher likelihood of being sold quickly. A study by the Real Estate Staging Association found that homes with a video tour are four times more likely to sell within 30 days. This shows the power of video in conveying the true value and potential of a property, leading to a higher rate of conversion that we’re all looking for.
Increased Trust:
Videos can help build trust with potential buyers by providing a more transparent and authentic representation of the property. A video tour can show the property as it is, including its imperfections, allowing buyers to make an informed decision. This level of transparency can lead to increased trust and a more positive experience for both buyers and sellers.
Cost-Effective Marketing:
Having a professional real estate video made is often more cost-effective than traditional forms of real estate marketing, such as open houses or staging. It’s a one off upfront payment and when paired with effective distribution channels like Youtube and social media, a real estate video can reach both a local and global audience immediately.
The Ability to Add Music:
Music can play a powerful role in marketing by helping create an emotional connection with the audience. By pairing music with visual elements, real estate agents can create a more impactful and memorable experience for potential buyers. This emotional connection is critical for buyers when they first see the property online.
In addition to this, music can also be used to associate a property with a certain feeling or emotion. For example, a listing that’s a large cattle ranch could use a country music track to illicit that Western feel whilst a high-end lakefront property might use a more peaceful and luxurious track. This type of association can help both the listing and agent to stand out in the minds of buyers and create a more memorable experience.
Another important advantage of adding music to marketing materials is its ability to grab the attention of the audience. This is especially important for social media, where marketers have only a few seconds to grab the attention of the audience and make an impact.
More Listings
A hugely important thing for any real estate agent to be aware of is that not only does top notch real estate marketing help sell houses, but it also attracts more listings. A real estate agent who has a strong marketing strategy and is able to showcase their listings in the most compelling way possible is more likely to gain a local reputation for generating amazing results for clients. This can lead to more referrals, more repeat business, and a larger pool of potential listings to work with. What every agent wants right?
So to sum it up, high quality real estate marketing content has the power to bring more business to an agent, in both attracting buyers to a listing and attracting listings to an agent. Investing in strong marketing content is an investment in the success of any real estate career.
I can help you level up your real estate content whilst also offering a unique insight as an agent myself. You can find the full range of real estate services that White Hawk Media offers here.
Or with any question or queries you can email me at contact@whitehawkmedia.com
Thank you for taking the time to read this, I hope it’s been helpful to you!